Kiera Smalls of RIDC on Why Empowering the Next Generation Starts With Showing Them Leadership Is Not Far Off: Women Who Rock

Kiera Smalls has proven to be an effective leader when it comes to Black, Indigenous and people of color (BIPOC) representation in the running industry. She also has a few ideas specifically for the advancement of women.

“Oftentimes, conversations about supporting women focus heavily on mentorship at entry-level positions. While this is important, we need to also focus on advancing more women into C-suite and board roles,” said Smalls, executive director of the Running Industry Diversity Coalition. “This requires systemic changes that prioritize equitable pipelines designed to actively position women for these opportunities while addressing biases in decision-making spaces. Organizations must design workplace cultures that enable women to thrive in leadership through mental health resources, flexible scheduling and ongoing development.”

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She continued, “Representation matters, but retention in leadership is what truly sustains progress.”

As for future generations, Smalls believes empowerment begins with having the agency to lead authentically.

“That means creating opportunities for them to see themselves in leadership positions, equipping them with resources to navigate challenges and valuing their voices early on,” she explained. “We need to actively mentor, sponsor and elevate their ideas, but also encourage them to think beyond traditional paths and advocate for innovation. Building workplace cultures where their contributions are celebrated and their identities are respected is essential.”

She continued, “Ultimately, empowering the next generation means showing them that leadership is not something far off for them — it’s already within them, ready to flourish with the right support.”

A version of this article appeared in the Feb. 3 print issue of FN, as part of the “Women Who Rock” special section. On Feb. 4, FN and Two Ten Footwear Foundation will honor these women at the annual live event in New York City.