Kenneth Cole is kicking off its 40th anniversary celebrations on March 1 with the launch of its limited-edition VOICE WEAR capsule collection.
This drop features messages dedicated to bringing mental health to the forefront of conversation, on the brand’s best-selling items: The Kam sneaker, a denim jacket and The Renegade carry-on suitcase.
The unisex denim jacket, for instance, has “Stand for Something or Step Aside” inscribed on the back and retails for $140. The Renegade suitcase, meanwhile, says “We All Have Baggage,” and retails for $250. And The Kam sneaker has “We All Walk in Different Shoes” written on the upper. The shoe retails for $160 (Men’s) and $130 (Women’s).
Following this product drop, there will be Collaborations with Cause launching quarterly, according to the company. In addition, all 40th Anniversary collections will have 100% of net proceeds going to The Mental Health Coalition and will be available exclusively at KennethCole.com and Temporary by Kenneth Cole. (This donation model is powered by ShoppingGives.)
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Temporary by Kenneth Cole, the brand’s New York City pop-up shop first launched in November and is located on the corner of Bond Street and The Bowery.
Keeping with the brand’s ethos of creating product for a purpose, Kenneth Cole also created a spring ’23 campaign focusing on key items for the season based on their comfort, performance tech and functionality. And for its donation-focused campaign, the company created the tag line: “WE MAKE IT. BUT YOU MAKE IT MATTER.” All the models featured in the campaign were cast because they have each faced a mental health challenge in their lives.
Next up, Kenneth Cole is launching a wellness division with a curated selection of products.
