Here’s How to Join Dick’s Sporting Goods ‘Varsity Team’ Influencer Program
Dick’s Sporting Goods is expanding its influencer initiative.
Previously an internal program, the newly reinvented “Dick’s Varsity Team” is now welcoming both Dick’s employees and members of the public with a passion for sports and social media to apply. If chosen, the Dick’s Varsity Team members will work closely with the retailer and its top brands to create original social media content and share it across their platforms, the company said.
Under the mentorship of Olympians Tara Davis-Woodhall and Hunter Woodhall and college basketball stars (and twins) Haley and Hanna Cavinder, the 2025 Dick’s Varsity Team will receive a slate of perks.
These include a paid contract for creating content and posting to their social media channels; a Dick’s gift card each month to purchase product to feature in their social content; the opportunity to be featured on Dick’s social media channels, website, brand videos and photoshoots, in-store signage and more; early access to select product launches, VIP events, celebrity appearances and more; and insights from top-tier content creators, industry experts and monthly learning sessions with the Dick’s influencer team and their influencer marketing agency, Fohr.
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“The Dick’s Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years,” Mark Rooks, vice president of creative, entertainment and sponsorships at Dick’s Sporting Goods, said in a statement. “The program’s continued success and the growing demand for authentic, first-person social content are the reasons we’re excited to expand the Varsity Team outside the walls of Dick’s Sporting Goods and bring together a new roster of sports-focused creators.”
“Sharing my sport online has allowed me to become a better athlete, that’s why I’m so excited to be a team captain for the Dick’s Varsity Team,” Hunter Woodhall, Paralympic gold medalist and track & field athlete, added. “I believe sport has the power to change the world, and I want to help these athletes achieve their dreams.”
Since launching as an internal program in 2023, Dick’s Varsity Team members have created over 1,000 pieces of social media content, garnering over 38 million impressions, and have been featured in 10 campaigns for both Dick’s and its national brands, such as Away, Carhartt, New Balance and Brooks, the company said.
The 2025 Dick’s Varsity Team application are now open through Feb. 27.
