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Birkenstock is continuing to build out its product range with the introduction of its latest EVA style.
Called the Birki Flow, the water-resistant clog takes inspiration from the German footwear brand’s original vented clog from 1995. According to Birkenstock, the new lifestyle-inspired iteration of its professional clog is engineered for post-sport recovery, rest days and any occasion in between.
Positioning itself as a recovery option for athletes after their workouts has been something Birkenstock’s executive team has touted for some time now. In a call with analysts discussing the company’s 2023 results in January, Birkenstock’s president of Americas David Kahan said the brand had progressed in expanding its distribution “so that the benefits of our footbed make it front and center in running specialty shops.”
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This new initiative, Kahan explained at the time, is meant to educate sports-oriented consumers on the benefits of Birkenstock’s footbed “whereby this consumer can benefit from Birkenstock as a recovery item as part of their athletic lifestyle.”
Designed around the contours of the brand’s iconic footbed, the new Birki Flow builds off its best-selling EVA clogs with an ultra-breathable, water-friendly style. The strategically placed holes allow for optimal air circulation, keeping feet cool and comfortable, while the adjustable backstrap provides stability and support.
The new Birki Flow clog, which retails for $59.99, is now available in five colors (black, stone coin, eggshell, khaki and elemental blue) in select stores and online at Birkenstock.com.
This launch follows the May release of the Birki Air 2.0, a ventilated clog remastered from the brand’s original Birki Air from the mid-90s. The updated style features a new technical design featuring orthopedic functions created specifically for those working in industries including healthcare, hospitality and more.
The focus on product comes as Birkenstock continues to see record revenues driven by strong consumer demand across all regions, channels and categories. In its most recent earnings report out in May, the company reported that net revenues rose 22 percent to 481 million euros in the second quarter.
The company is expected to report its third quarter earnings on Aug. 29.
