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With the year winding down, StockX has revealed its latest Big Facts trend report, offering insights into the brands, collaborations and sneakers that have led the way in 2024. Though several trends emerged, the continued ascent of two brands in particular stands out: Asics and Puma.
Asics
Asics’ recent success on StockX is well documented, and a slowdown anytime soon doesn’t seem likely.
“I applaud Asics for its ability to transcend its traditional niche as a performance running shoe brand,” Drew Haines, StockX merchandising director for sneakers, told FN. “While the brand recognizes that its strength lies in its heritage as a performance brand, it has also done a great job of innovating to appeal to the modern consumers looking for comfortable lifestyle sneakers.”
In its new report, StockX revealed trades of the Gel-1130 sneaker increased 1,074 percent year-over-year. This was measured from Jan. 1 to Oct. 31 over the same period in 2023. Also, trades of the Mexico 66 from Asics’ fashion-focused Onitsuka Tiger imprint increased 845 percent year-over-year.
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In terms of top searched brands, searches for Asics increased 3,268 percent in Q3 2024 over the same period in 2023, and searches for Onitsuka Tiger increased 375 percent.
As for the top searched silhouettes, the Onitsuka Tiger Tokuten was in the top five, with an increase of 2,607 percent in Q3 2024 over the same period in 2023. Also, searches for the Asics Gel-1130 increased 299 percent.
And there’s a lot of buzz around Asics when it comes to holiday shopping. StockX noted that more than 55,000 holiday-inspired wish lists have been created on the platform, and the Gel-1130 is among the most wished-for products.
Puma
Puma is also gaining momentum on the marketplace.
StockX revealed in this trend report that Puma is a top searched brand, with an increase of 2,022 percent from Jan. 1 to Oct. 31 over the same period in 2023. The only sneaker brand with a greater spike in 2024 thus far was Asics.
Also, the Puma Speedcat was one of the top searched silhouettes, with a 2,638 percent increase in Q3 2024 over the same period in 2023. The Palermo also made the list with a 669 percent increase.
“[These increases] can be attributed to a combination of nostalgic appeal, versatility, comfort and their alignment with broader cultural and fashion trends,” Haines said. “Puma was able to capitalize on the broader trend of soccer-inspired footwear, bringing back classic models and driving success with younger consumers, similar to how Adidas has seen remarkable success with models like the Samba and Gazelle.”
Nike and Jordan Brand
Nike and Jordan Brand have been mainstays on the secondary market, and even though other brands have gained ground, they remain giants.
“Historically, most of what drives the sneaker market is lifestyle products, however we’ve seen Nike make gains in its performance categories. Running — both performance and running-inspired lifestyle models — specifically has been big for the brand,” Haines said.
The P-6000 from Nike has had a solid 2024, with trades of the sneaker increasing 1,202 percent year-over-year, from Jan. 1 to Oct. 31 over the year prior.
However, their success was felt the most when it comes to collaborations. The top three collaborations with the highest average price premiums on StockX in 2024 and at least 500 trades were all Nike and Jordan Brand.
Leading the way was the Cactus Plant Flea Market x Nike Air Force 1 Low “Market Fuchsia,” which had a 255 percent average price premium from Jan. 1 to Oct. 31, and a $523 average resale price. Following that was the Travis Scott x Air Jordan 1 Retro Low OG SP “Olive” (222 percent percent average price premium, $484 average resale price) and the Travis Scott x Jordan Jumpman Jack TR “University Red” (201 percent percent average price premium, $601 average resale price).
In terms of the top searched silhouettes, the Air Jordan 3 had a 3,223 percent increase in Q3 2024 over the same period in 2023, which was followed by the Nike Initiator (1,884 percent), the Nike Air Terra Humara (1,359 percent), the Nike Air Tech Challenge 2 (757 percent), the Nike LeBron 21 (743 percent) and the Nike Kobe 4 Protro (359 percent).
As for this year’s holiday wish list, Nike and Jordan Brand have by far the most of any brand. The Air Jordan 4 accounts for 22 percent of the most wished-for products on StockX, followed by the Air Jordan 1 (16 percent), the Nike Dunk (14 percent), the Nike Kobe 6 (2 percent), the AIr Jordan 3 (4 percent), the Nike Air Force 1 (4 percent) and the Air Jordan 11 (5 percent).
Adidas
Adidas had an undeniable hit with its first signature shoe for NBA star Anthony Edwards, the AE 1, which also performed well on StockX. It confirmed consumers spent more than $3.6 million for pairs on the platform from Jan. 1 to Oct. 31.
“The demand for performance basketball sneakers is strong, and the AE 1 has become a standout hit thanks to its perfect fusion of high-fashion style, celebrity appeal and performance-driven features,” Haines said. “With the signature sneaker of Anthony Edwards, one of the NBA’s most promising young stars, Adidas effectively capitalized on the rising demand for premium, lifestyle-oriented sneakers, all while staying true to its legacy of quality and innovation.”
He continued, “The AE 1 has undoubtedly been one of the top basketball models of the year, and given its success, we can expect more in-demand drops from this product line moving forward.”
As for the brand’s top searched silhouettes, the Spezial had a 543 percent increase in Q3 2024 over the year prior. Also, Adidas had one of the year’s top searched collaborations, its Wales Bonner-reimagined Sambas, which increased 305 percent for the same period.
Adidas, too, have shoes that are in high demand for the holidays, specifically looks from its collaboration with polarizing rapper Kanye West. Yeezy Boost claimed 3 percent of wish-list spots, and Yeezy Slides accounted for 5 percent.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
