Beyoncé Invites Fans On Ivytopia Journey In New Adidas x Ivy Park Collection With Striking Swimwear & Futuristic Sneaker Styles
Ashley Rushford
Digital Editor
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Beyoncé keeps the surprises coming. Fans of the multi-hyphenate superstar will be happy to know that she’s continuing her longstanding partnership with Adidas. The latest drop from Beyoncé’s Ivy Park collection with Adidas is called Ivytopia and is defined as “a journey to discover one’s own nirvana.” Ivytopia is truly about overcoming a trying time together and embracing that light at the end of the tunnel with shining optimism in looks that will transcend and elevate any occasion. It’s time to emerge and rediscover the world around you.
Natural and supernatural inspiration blend seamlessly in the new collection, which features striking swimwear and modern silhouettes created with every body in mind. Colors include, quartz (off white), pyrite (silver), lapis lazuli (shock cyan), hawk’s eye (khaki) and jasper (solar yellow), a mystical crystal and floral-inspired print. By blending natural and organic elements with futuristic details and shapes, the Ivy Park design language evolves to another world.
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The collection’s unique fabrics are amplified through lines and cuts that are abstract yet flattering. Equally focused on children’s wear, this drop offers a large selection of fashion, swim and activewear for kids of all ages.
