Lauren London and Puma Are Launching Their First Collection This Week

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Puma has enlisted the help of actress and brand ambassador Lauren London for a collaborative collection.

The sportswear brand announced that it will be launching the “Forever Stronger” capsule this week, which is inspired by London’s hometown of Los Angeles while representing her strength, perseverance, authenticity and love through special footwear and apparel.

It includes a special black and white Suede style dropping exclusively in women’s sizing. In addition, the capsule also includes a T-shirt and a hoodie that is printed with a “Forever Stronger” graphic prominently embroidered by the shoulder. The pieces are also decorated with a tiny blue heart as a nod to the late rapper Nipsey Hussle.

“I am so grateful and proud to drop my first collection with my Puma family,” London said about her co-created collection. “I wanted to make sure that each piece was authentic to who I am and my style. This collection expresses a constant reminder that through it all, no matter what happens in life, may we be Forever Stronger. Looking forward to more to come.”

London’s co-created “Forever Stronger” Puma capsule is dropping this Friday at Puma.com, at the Puma NYC Flagship store. The collection will also be available at The Marathon Clothing Store, Shoe Palace, Champs, Foot Locker and other retailers. The prices range from $30 to $75.

Lauren London x Puma Suede ‘Forever Stronger’