StockX Reveals Massive Nike Air Max Market Share Increase and 50% Resale Price Declines of Yeezys Since 2016
With StockX now five years old, the “stock market of things” delivered a report today revealing how things have changed in the sneaker resale world since 2016.
Arguably the most notable change revealed in the report — dubbed “Sneakers: Then and Now” — was the rise in market share of the beloved Nike Air Max franchise. From 2016 to 2020, according to StockX, the line’s market share has increased 800%. The sharpest decline was experienced by Adidas UltraBoost, which has dropped 80%.
Another steep decline shown in the report is the resale price of the Kanye West-designed Adidas Yeezy footwear. In 2016, StockX stated the average resale price of a Yeezy shoe was $611. The average resale price today is $330, which is a roughly 50% drop.
In April 2016, former StockX CEO Josh Luber told FN that Yeezy — specifically the Yeezy Boost 350 and the Yeezy Boost 750 that were available at the time — had created an “unusual stir” in the secondary sneaker market.
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“Ordinarily when a shoe is selling for thousands of dollars on the secondary market, it’s because it’s very rare, and in the past year, there were 100 or 200 sold,” Luber told FN in April 2016. “For the Yeezys, there’s literally thousands of pairs being sold on the secondary market, and they’re still selling for thousands of dollars.”
As for the best-selling sneaker each year, the Air Jordan 1 High has reigned supreme, owning the top spot consistently since 2016.
The report also revealed a trend that is also present in sneaker retail: the decline of sales in performance shoes. In the top 1,000 sneakers, StockX stated the Nike LeBron court-ready franchise sales have dropped 60% since 2016, while the Nike Dunk has increased 25 times over.
Another trend showcased in the report is the rise of women’s sneaker sales on the platform. According to StockX, although the total number of men’s sneaker sales is still larger, women’s sneaker sales have increased 1,500 times over since 2016.
