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Twitter Is Really Excited About the Bad Bunny x Crocs Release

Fans are losing it over the glow-in-the-dark collab.
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Bad Bunny at the 2019 Latin Grammy Awards.
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Fans on Twitter are really excited about Bad Bunny‘s glow-in-the-dark collab with Crocs, which will be released today at noon ET.

The limited-edition Crocs Classic Clog has left Twitter abuzz in anticipation of the drop. Fans are eager to get their hands on the $60 shoe that will be available on Crocs.com, FinishLine.com as well as on Latin American partner sites and select Finish Line stores.

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Bad Bunny x Crocs “Glow Up” Classic ClogCourtesy of Crocs

Although the collab won’t be released until noon ET, Twitter users are already “waiting in line” to grab a pair on Crocs.com.

https://twitter.com/aleisc00l/status/1310659795712503808

According to Crocs, once the product is on sale, the foam clog brand will assign a random spot to the user in the virtual line. Once it is the user’s turn and it’s noon ET, shoppers will have ten minutes to score a pair. The brand is limiting one pair per customer.

The “Glow Up” Classic Clog is a nod to the Puerto Rican pop star’s album YHLQMDLG. The all-white shoe is covered in Jibbitz charms inspired by Bad Bunny and outer space. The charms also include classic glow-in-the-dark stars that add a nostalgically cool touch to the footwear collab.

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In the past two years, Crocs have become a favorite footwear choice among younger consumers, specifically the Gen Z crowd. The foam clog has appeared on several social media channels including Instagram, Twitter and TikTok. The comfortable shoe has also risen to prominence amid the pandemic as casual slip-on footwear continues to dominant while students learn remotely.

Bad Bunny’s mark on the fashion and footwear world symbolizes a growing presence of Latinx fashion influencers who are beginning to take hold of the industry. The Puerto Rican reggaeton star continues to draw fans with his bold style, including a jacket that featured 13,000 Swarovski crystals he wore during his halftime performance with Jennifer Lopez, Shakira and J Balvin during the Super Bowl LIV halftime show.

The singer’s collab with Crocs shows just how much star power and fashion influence Bad Bunny has with the Gen Z audience.

https://twitter.com/miiiilx/status/1309600401499578369
https://twitter.com/sam_tepz/status/1309578806437445632

The “Glow-Up” Bad Bunny x Crocs collab will be released today at noon ET on Crocs.com and at select stores and online at Finish Line as well as select Latin American partner sites.

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