Daily Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Luka Doncic Signs With Jordan Brand

The company confirms reports that the Dallas Mavericks baller will wear Jumpman branding on the NBA court.
Luka Doncic
Luka Doncic.
AP Photo/Richard W. Rodriguez

UPDATE Dec. 26, 2019: Jordan Brand revealed today that it has added Luka Doncic to its ambassador roster.

“It is exciting to join such a talented roster and being given the privilege of defining the next generation of the Jordan Brand,” Doncic said in a statement. “Michael Jordan was a hero of mine growing up, so being able to represent this iconic brand, especially as a kid from Slovenia, is an honor.”

Original Story

Luka Doncic may soon be hitting the court in sneakers with Jumpman branding.

The young baller could be close to inking a multiyear deal with Jordan Brand, according to Tim Cato and Shams Charania of The Athletic via Twitter. Terms of the deal were not disclosed, and Jordan Brand has not confirmed the news. 

If true, the star of the Dallas Mavericks will join a loaded ambassador roster that includes Zion Williamson, Chris Paul, Russell Westbrook, Jayson Tatum and several others. The last signature shoe Jordan Brand revealed was the Jordan Why Not? Zer0.3, the third model for Westbrook. The first colorway, dubbed “Zer0 Noise,” is scheduled to arrive Jan. 2, 2020.

Watch on FN

Doncic has laced up Nike performance basketball sneakers throughout his young NBA career and lately has been spotted on the court in looks from other brands, such as the Under Armour Curry 7. He has also been seen warming up in looks from Jordan Brand.

This season has been a good one for Doncic, although the baller is currently sidelined with an injury. So far, Doncic is averaging 29.3 points, 9.6 rebounds and 8.9 assists per game. The Mavericks are fourth in the Western Conference with a record of 19-9.

Want more?

Jordan Brand Unveils Russell Westbrook’s New Signature Sneaker

Nike Announces Air Jordan 6 ‘Washed Denim’ Release Date In Time For the New Year

Fans Can Own This Rare Colette Air Jordan 1 for $20

Shopping with FN
Daily Headlines

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Asap Rocky, Puma, Footwear News, FN, cover, cover story, interview, FNAA, collaboration of the year, award, collaboration
Get the Latest Issue
Only $24.99 for one year!
PMC Logo
Footwear News is a part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved. FN and Footwear News are registered trademarks of Fairchild Publishing, LLC.