Ashanti Takes the Stage & Paris Hilton Holds Court on the Front Row at PrettyLittleThing x Saweetie’s NYFW Show
Charlie Carballo
Executive Digital Director
Rapper Saweetie was her own model and soundtrack at the debut of her collaboration with PrettyLittleThing on Sunday at NYFW. The entertainer treated guests to a performance on the catwalk for the spring 2020 collection while clad in the fast-fashion brand’s wares.
“Last night was a DREAM COME TRUE 💖🦄 Our very own runway at NEW YORK FASHION WEEK 😱 🍭💎 PrettyLittleThing x @saweetie is LIVE and it’s our BADDEST EVER💥🙌,” PLT’s Instagram page captioned images, noting it was the e-tailer’s first NYFW show.
Fellow rapper Lil’ Kim took to the stage along with R&B singer Ashanti, who launched her capsule with PLT last June. Saweetie’s boyfriend, Quavo, launched his collaboration in April with Boohoo Man; PLT is a sister brand.
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The front row was lined with more famous faces, including Paris Hilton and her sister Nicky Hilton Rothschild, who collaborated with French Sole on a range of comfort-focused shoes last February.
Other guests included Terrence J, Offset, Remy Ma, Shanina Shaik, Jasmine Sanders, Jasmine Tookes, Cody Simpson, Fat Joe and PLT founder Umar Kamani.
PrettyLittleThing x Saweetie’s collection is available now on PrettyLittleThing.com.
PrettyLittleThing made its U.S. debut in 2016 with Kamani hosting a splashy kickoff with Kylie Jenner in Los Angeles. Revenues have since grown 107% at PrettyLittleThing. Kamani’s father is Mahmud Kamani, the director of e-retail giant Boohoo.com; it has a global demographic of 16- to 30-year-olds and has 13 million registered customers, according to the brand.
With Nasty Gal and PrettyLittleThing brands under its umbrella, the fast-fashion group beat expectations for fiscal 2019, reporting a 49% lift in both earnings and annual profits. Adjusted profits for the year ending Feb. 28 were £76.3 million ($99 million), up from £51 million in 2018 and ahead of the £66.9 million forecast by analysts. Revenues reached £856.9 million ($1.1 billion), up 48% year over year, with U.K. sales up 37% and international sales up 64%.
See more celebrities on the front row and the runway collection.
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