Kylie Jenner Takes Over a Gas Station on Sunset Boulevard for Her Falcon Sneaker Launch
Kylie Jenner’s Adidas Falcon sneaker is officially here, and to celebrate the launch of the women’s-exclusive dad shoe, Adidas Originals and their newest brand ambassador took over Hollywood’s Sunset Boulevard.
The unexpected pop-up took over a gas station on the strip constructed with elements from the ’90s that inspired the chunky retro sneaker that Jenner has been modeling nearly nonstop lately.
The repurposed space showed the Falcon displayed on gas pumps and a convenience store doubling as a retail shop. A limited-edition zine with the lip kit mogul on the cover and female creators inside was available only at the event’s pop-up newsstand.
Jenner wore a black and white checkered strapless minidress with zipper and safety pin detailing from Versus Versace’s fall ’18 collection. The 21-year-old styled the design — with you guessed it — the Adidas Falcon. She wore the shoe’s black and pale pink colorway coming with blue and gray accents.
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Following the opening night will be two days of public activations on both Friday and Saturday, as well as an official Falcon launch party on Saturday evening.
Click through the gallery for a closer look at Kylie Jenner’s Adidas Falcon campaign.
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