Jordan Brand has officially announced that its latest retailer known as Studio 23 in Downtown Los Angeles will be opening its corridors to the public on Oct. 20.
The reported three story, 19,000-square-foot space will incorporate a mixture of shopping and consumer experiences located on the first floor, including a state-of-the-art fitness facility for shoppers. Select Jordan Brand members will also have access to the store’s VIP lounge on the second floor, with a full-length basketball court located on the rooftop. Some of the products that fans can expect at the grand opening will include a selection of Jordan retro styles along with accompanying apparel.
Jordan Brand has already opened up a Flight 23 store in Los Angeles, which shares the location with athletic retailer Footaction at Santa Monica’s 3rd Street Promenade, which included the release of a special-edition pair of the Air Jordan 1 in 2015.
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Similar to the Jordan 8 Wellington flagship location in Hong Kong, sneaker fans can expect the space to showcase a collection of art installations and historical displays celebrating Jordan’s iconic career in the NBA.
The brand new Jordan Studio 23 store will be located at 620 S Broadway.
First in flight.
The next generation locks in to test the #AirJordan XXXIII at Studio 23 in Los Angeles. Grand opening 10.20.18. #PrepareToFly pic.twitter.com/pPAFfmpOSZ
— Jordan (@Jumpman23) October 1, 2018
Jordan Brand also took to Twitter to announce that fans will be able to test out its latest
Air Jordan 33, equipped with Nike’s FastFit technology, at the grand opening of the newest retail location.
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