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One of the most anticipated sneaker releases of the summer, the Nike React Element 87, came and went in the blink of an eye when it saw its official launch in the USA today via the Nike SNKRS app. Everybody wanted them, but few came out with a pair of either of the two debut colorways for the hyped performance-meets-lifestyle silhouette.
As usual, many of the sneakerheads who struck out on the shoe were quick to jump on social media to voice their frustration. Most of the blame was placed firmly on Nike SNKRS, the brand’s smartphone app where the shoes were available. Reactions for consumers’ “Ls” (sneaker world terminology for “loss”) ranged from rage, to sadness, to comedy.
more Ls for me… I hate the Nike SNKRS app so much.
— Heskicks (@Heskicks) July 13, 2018
SNKRS app is terrible 🤬
— Juan (@CallMeScott_) July 13, 2018
https://twitter.com/cozybanco/status/1017772427185610752
Some SNKR app critics on Twitter had their strong .gif game on full display.
https://twitter.com/CylkDiamond/status/1017775534858756096
Whole TL right now reacting to the SNKRS app… pic.twitter.com/9D6iNN4evp
— Skoob 🇵🇦🇯🇲 (@TheKidSkoob) July 13, 2018
https://twitter.com/joonlee/status/1017773026073567232
Even Jacques Slade, one of the most popular sneaker YouTube personalities in the world, wasn’t able to secure a pair.
Welp. That didn’t go well. https://t.co/0aJ7RL1vDh
— Jacques Slade (@kustoo) July 13, 2018
Many sneakerheads also voiced their displeasure not just for this release of the React Element 87 but for their long history of never scoring a purchase from the SNKRS app.
https://twitter.com/iamjeffreyjason/status/1017776066482528259
https://twitter.com/Sixfever/status/1017775197590642689
If you thought the shots at SNKRS was limited only to consumers, think again. Even the official Twitter account of Snickers candy bars got in on the conversation with a witty tweet of their own.
Looks like you need a #SNICKERS to log on to SNKRS.
— SNICKERS (@SNICKERS) July 13, 2018
All in all, it was just another day for the sneaker world, where limited-edition releases always leave everyone who came out empty-handed feeling a bit emotional. Better luck next time.
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