Adidas’ New Ultra Boost Is Delicious

Adidas‘ newest Ultra Boost LTD colorway should put you in the mood to snack. (Which is OK, since its a running shoe, and you can burn off the calories later.)

At the top of March, the athletic giant is set to release an iteration of the shoe using a white, gray, carbon, metallic silver and black color palette — dubbed “Cookies & Cream.”

For the sneaker fan with a desire for tech, the shoe boasts the brand’s renowned Boost midsole cushioning, a breathable Primeknit upper and a Continental rubber outsole.

The Adidas Ultra Boost LTD “Cookies & Cream” arrives March 6 via adidas.com and will retail for $200.

The shoe’s release comes at a prosperous time for the three stripes.

Two weeks before the brand released its fourth-quarter earnings report, its CEO Kasper Rorsted said at a conference in Düsseldorf, Germany, that sales at Adidas rose between 15 and 20 percent to more than 20 billion euros ($24.4 billion) in 2017. Rorsted attributed the 2017 figures to growth in China and North America, as well as its e-commerce business.

It also comes at a time where one of pop culture’s biggest names, rap superstar Drake, is being thrown around as a possible brand ambassador. According to a Nice Kicks report released Feb. 22, Drake is close to signing a deal with Adidas. The artist has been with Jordan Brand since 2013, announcing the deal during a stop on tour. Since joining the Jumpman, Drake has put his OVO branding on several Air Jordan classics.

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