Luxury e-Consigner The RealReal Opens LA Store With ‘Sneakerdome’ and Men’s Shop

Luxury consignment e-tailer The RealReal has entered the L.A.-area retail landscape with its first concept store on the West Coast. The popular digital resaler has set up its second brick-and-mortar outpost after opening its first retail location in New York’s SoHo in 2017. The new West Coast digs, located in West Hollywood, encompass 12,000 square feet, nearly double the size of the company’s NYC flagship store.

Not only is it bigger, it’s also better for men, housing the retailer’s first-ever men’s store, which includes a “sneakerdome” with styles ranging from high-end fashion styles to coveted kicks popular with streetwear fans.

Amenities include curbside and in-store consignment drop-off, free valuations, personal styling, workshops, repair services and more.

“With the continued success of our SoHo flagship and pop-up shops, we’re excited to expand our brick-and-mortar footprint and give The RealReal another permanent home — on the West Coast,” said CEO and founder Julie Wainwright. “We’re excited to give shoppers and consignors in L.A. and surrounding areas access to our omnichannel business, unique brick-and-mortar experience and services, and team of experts.”

The store opened with a soft launch on July 26. Doors are open Monday through Saturday, 10 a.m. to 8 p.m., and Sunday, 11 a.m. to 7 p.m. More details are available on Therealreal.com/la.

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