Under Armour’s Message to Women: ‘You’re More Than a Pretty Face’
Kristen Henning
Women's Editor
Under Armour is telling women “you’re more than a pretty face.” The athletic brand is celebrating International Women’s Day with a new campaign spot, released Tuesday night on the Under Armour Women Twitter account.
The video features a series of texts, including “You’re so pretty is still pretty much the highest compliment some people think you can give a woman, which is pretty sad, considering all we’ve accomplished.”
The spot then goes on to say, “You’re more than a pretty face, you’re also pretty strong, pretty bold, pretty fierce, pretty brave and pretty soon you’ll be making history.”
You're more than a pretty face. You're pretty ______. #ImPretty https://t.co/bM6oQ2BZ67 pic.twitter.com/0FWLD8vZMM
— Under Armour Women (@UAWomen) March 8, 2017
The video ends with “go ahead and call me pretty.”
Under Armour made headlines for its “I Will What I Want” campaign, which champions female athletes. Misty Copeland, Lindsey Vonn and Gisele Bündchen have been featured in marketing materials.
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