Reebok Used Digital Knitting Technology to Make These New Runners
Reebok‘s Classic division is getting in on the knitted sneaker business with a new design.
The brand announced today the Zoku Runner, which Reebok calls a “brand new contemporary silhouette” inspired by the brand’s classic styles from the 1970s, ’80s and ’90s. According to Reebok, the name “Zoku” translates to “to be continued or to be part of a tribe.” The tagline is represented by culling inspiration from Reebok’s archives and reimagining the brand’s iconic Vector logo.
The Reebok Vector (or crosscheck) logo was created by the brand’s founders in 1980. Its look was inspired by a flock of birds and intended to symbolize momentum and movement. On the Zoku Runner, the logo gets a new design in the form of a molded TPU cage, which wraps the foot. Elsewhere, the shoe is constructed with Reebok’s Ultraknit digital knitting technology for a socklike feel that’s right on trend.
Available for both men and women, the sneakers will launch Thursday from reebok.com and select retailers in seven colorways, including the looks pictured here. The Zoku Runner retails for $115.
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