Nike Is Bringing Back LeBron James’ First Signature Sneaker — Here’s a First Look
A piece of basketball history will be returning to store shelves in 2017 as Nike Sportswear issues the first retro of LeBron James‘ introductory signature shoe, the Air Zoom Generation.
James took to Instagram to share that Nike will bring back the “First Game” colorway of the Air Zoom Generation signature sneaker. The white, red and navy colorway was worn by James on Nov. 5, 2003 — a date that is embroidered on the sneaker’s liner — during his first regular season NBA home game as the Cleveland Cavaliers hosted the Denver Nuggets.
In addition to the “First Game” colorway, there’s been talk on social media that Nike will release a second Air Zoom Generation colorway this year. There is no confirmed release date for either pair.
It's true. @KingJames Nike Air Zoom Generation is being retroed in two colorways. SOON. 😉
— Steve Jaconetta (@ajordanxi) January 10, 2017
James himself has been hinting at retro reissues of his signature sneaker line since 2013. In 2015, he wore a number of older signature sneakers including the LeBron 3 and LeBron 3 Low, captioning various social media posts with the hashtag “#RetrosMaybeYesMaybeNo.”
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