Freshly Picked has stepped up its collaboration game in a big way with a new partnership with Ayesha Curry.
Curry, the wife of basketball star Stephen Curry, teamed with the Provo, Utah-based baby brand to create three limited-edition moccasin designs inspired by a few of her favorite things. Priced at $60 a pair, the soft-sole shoes made its debut Wednesday exclusively at Freshlypicked.com.
Two of the styles, “Pink Lemonade” and “Mint Chip,” reflect Curry’s love of food and cooking. “Fan Favorite,” meanwhile, features a blue-and-yellow color palette in a nod to her husband’s team, the Golden State Warriors, who are playing the Cleveland Cavaliers in the 2016 NBA Finals.
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“I am so thrilled to be collaborating with Freshly Picked on this collection,” Curry said. “It’s adorable and delicious, yet still fashion-forward — yummy little moccasins to cover those yummy little toes.”
She said she first discovered Freshly Picked several years ago when her daughter Riley was born and she had a hard time finding shoes that would stay on her feet. “I suddenly became the pickiest person on the planet and felt I could never find the right pieces for my little girl,” explained Curry, who welcomed a second daughter, Ryan, last year.
She struck up a friendship with the brand’s founder and designer, Susan Petersen, which soon led to the idea to collaborate.
“This collection has been an aspiration of mine since Ayesha and I met,” noted Petersen. “We are so excited to not only launch this collection, but also to work on other projects together.”