Under Armour Unveils Its Limited Edition 3D-Printed Training Shoe
3D printing in athletic footwear is becoming more prevalent, and today, Under Armour revealed it is the next brand to try its hand with the innovative manufacturing method.
The Baltimore-based athletic giant introduced its first-ever 3D printed performance training shoe, the UA Architech, a performance silhouette boasting a functional 3D printed midsole and 3D ClutchFit auxetic upper. The shoe will be limited to 96 pairs – a nod to 1996, the year Under Armour was founded – and will be available March 18 via its website and Baltimore Brand House location. The UA Architech will retail for $300.
It was printed in Baltimore at Under Armour’s state-of-the-art Innovation Lab, according to the brand, using Autodesk Within software. The software was used to employ generative design instead of a computer algorithm to create the lattice midsole, which will provide a stable heel structure and the cushioning elements needed for strength training.
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For the UA Architech, Under Armour paired the 3D printed midsole with its flow-molded 3D ClutchFit auxetic upper, which, according to the brand, will give the shoe a supportive feel that flexes and moves with the foot. Its Charged Cushioning is also added to the shoe for responsiveness and comfort.
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