Team Great Britain Lights Up Olympic Closing Ceremony With Illuminated Shoes By Simon Jersey
Charlie Carballo
Executive Digital Director
Team Great Britain had a glowing reaction at the Rio Olympics‘ closing ceremony.
The athletes lit up the night wearing illuminated sneakers as they celebrated the end of the 2016 Summer Olympics on Sunday in footwear by uniform supplier Simon Jersey.
https://twitter.com/cc_keegan/status/767511066876215296
https://twitter.com/SimonJersey/status/766588120443781120
Paying a nod to the colors in Great Britain’s flag, the flashing red, white and blue lights were the envy of the other athletes.
“Our #ClosingCeremony shoes are the fashion item that everyone wants,” tweeted coach Craig Keegan.
Shoes!! 😍😍👟 #ClosingCeremony #Rio2016 pic.twitter.com/LZupcv8fs4
— The Olympic Games (@Olympics) August 21, 2016
The shoes were custom-made for the occasion, incorporating built-in lights in the sole, including a USB charger.
In a statement, a representative for Simon Jersey said the idea was inspired by Rio de Janeiro’s party atmosphere.
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“We wanted to mark the closing ceremony with something a little different,” the spokesperson said.
“Rio is known for its love of parties and carnivals, and wearable tech is becoming more popular, so we thought the most fun and patriotic way to use this in the outfits is through lights. The athletes all loved the shoes and are looking forward to wearing them. We just hope they remember to charge them before the ceremony.”
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