Sock brand Richer Poorer is offering customers a new way to do some good every time they put on a pair.
The brand’s new collection is a limited-edition collaboration with the World Wildlife Fund, which works to protect and conserve wildlife, oceans forests and more. The WWF and Richer Poorer connected through a mutual interest in the ocean. Protecting the world’s oceans is one of the WWF’s major initiatives, and for Richer Poorer, oceans are a major part of the brand’s California heritage.
The collection includes three sets of socks that celebrate the ocean with colorful wave and marine-life patterns. Each set retails for $29.95, and 100 percent of proceeds benefit the WWF’s efforts. The collection, which debuted Wednesday in celebration of World Oceans Day, retails exclusively on Shoes.com.
Last month, Richer Poorer launched its sock delivery service, The Quarterly, which delivers five pairs of socks to customers on a quarterly basis.
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