Portland Trail Blazers’ Damian Lillard Performs Concert For Teen Basketball Fans At Adidas’ #LVL3
Charlie Carballo
Executive Digital Director
Channeling his alter ego Dame D.O.L.L.A., Portland Trail Blazers baller Damian Lillard showcased his other skills off the basketball court.
The rapper-athlete treated teens to a special concert on Friday at Adidas Basketball’s #LVL3 interactive experience hub in Las Vegas at the Planet Hollywood Resort and Casino.
DJ Esco reveled among the crowd wearing Adidas Crazylights, and Houston Rockets star James Harden, and other sports stars, also made appearances.
“No one else does it like us,” Adidas Basketball tweeted during the show.
Lillard participated in the showcase to discuss with teens what inspired his new D Lillard 2 sneaker design and colorways.
The sportswear brand’s #LVL3 hub, open to basketball fans ages 14-18, kicked off Thursday and concludes Saturday at 11 p.m.
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No one else does it like us.#LVL3 pic.twitter.com/7jkEamn0Bn
— adidas Basketball (@adidasHoops) July 23, 2016
Guests were able to play in unreleased Adidas kicks, learn more about sports science and rub shoulders with their favorite ballers — including Derrick Rose, who showed off his pingpong skills at the launch, and Harden, who played video games with fans.
Harden teased his “Project” collaborative effort with Adidas at the event, too.
The D Rose 7 sneakers will drop on Aug. 11 in Solar Red with other colorways rolling out through Oct. 15, and Andrew Wiggins’ Crazy Explosive sneakers will be released on Aug. 1.
