The ‘Back to the Future’ Nike Mag Raffle Raised Millions
Now that the raffle for the self-lacing Nike Mag sneakers from “Back to the Future Part II” has come to a close, we’re learning more about how much money Nike was able to raise for the Michael J. Fox Foundation for Parkinson’s research.
After a week of donations, the grand total stands at $6.75 million, according to a tweet from actor Fox. This figure includes raffle entries, live auctions, and the donations that were matched by the Michael J. Fox Foundation on Oct. 11, the day that raffle entires closed.
The matched donations make it difficult to pinpoint exactly how many raffle entries were purchased, but Nike’s Tinker Hatfield said that millions entered for a chance to win the shoes.
The #NikeMag Draw & auctions raised $6.75M for @michaeljfoxorg – amazing. Thank you to everyone who took part.
— Michael J. Fox (@realmikefox) October 20, 2016
On Monday, Nike notified the lucky winners of the “Back to the Future Part II” sneakers, and we rounded up a recap of some of the best reactions from winners, losers and hopeful buyers here.
Watch on FN
At a single live auction in Hong Kong, a pair of the self-lacing Mags sold for an unbelievable HK$810,000, which converts to approximately $104,398.94 as of 1:30 p.m. ET today.
Want More?
YouTuber Casey Neistat Tries on the Nike Mag ‘Back to the Future II’ Sneakers
The Best Instagrams About the Nike Mag ‘Back to the Future’ Shoes
Odell Beckham Jr. Wore Custom Nike Air Mag-Inspired Cleats At The Pro Bowl
