‘Damn Daniel’ Viral Video Boosts Sales Of White Vans
Charlie Carballo
Executive Digital Director
Daniel sold a lot of Damn shoes for Vans.
In a conference call on Friday, Vans’ parent company VF Corp. credited the “Damn Daniel” viral video for helping to boost sales in the 2016 first-quarter.
White Vans were sold out at retail stores after the meme became a hit, president and chief operating officer Steve Rendle said.
“Well done, Daniel, well done,” he added.
Damn Daniel pic.twitter.com/Va10hmpePO
— Joshua Holz (@Josholzz) February 16, 2016
The brand saw a 20 percent increase in direct-to-consumer sales and 30 percent jump in online sales.
In February, Daniel Lara catapulted to e-fame after his friend Josh Holz, 16, filmed Lara’s outfits daily on Snapchat and name-dropped his slip-on white Vans, wryly adding, “Damn, Daniel! Back at it again with the white Vans.”
The video has received more than 45 million views and landed the teens a guest spot on “The Ellen DeGeneres Show,” where Lara received a lifetime supply of Vans sneakers.
VF Corp. reported that its first-quarter were in line with predictions.
