It’s gotta be the shoes.
Several Dallas Cowboys had stellar performances today against the Cincinnati Bengals while clad in pink cleats to raise awareness for Breast Cancer Awareness Month.
![Dak Prescott dallas cowboys](https://footwearnews.com/wp-content/uploads/2016/10/dak-prescott-dallas-2.jpg)
We are #BCAStrong today!
Preview of some gear for #CINvsDAL pic.twitter.com/1vj5CkeX2N
— Dallas Cowboys (@dallascowboys) October 9, 2016
Football stars Ezekiel Elliott, DeMarcus Lawrence, Cole Beasley and Lucky Whitehead, among others, sported cotton-candy-pink boots from Adidas and Nike.
Rocking a pair of pink Nikes, Elliott scored on a 60-yard touchdown run. Wide receiver Cole Beasley, who scored a touchdown in the first half of the game, also rocked the pink Nike cleats, as did Lucky Whitehead. Rookie quarterback Dak Prescott — filling in for an injured Tony Romo — was also impressive on the field, wearing pink Adidas cleats he moved the Cowboys to an early 21-0 lead.
We're wearing pink today for Breast Cancer Awareness for #CINvsDAL. pic.twitter.com/C6oZZFIQTO
— Dallas Cowboys Cheerleaders (@DCCheerleaders) October 9, 2016
![Dak Prescott dallas cowboys](https://footwearnews.com/wp-content/uploads/2016/10/dak-prescott-dallas-3.jpg)
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“We are #BCAStrong today!” the Dallas Twitter account captioned an image of pink Nike cleats. “Preview of some gear for #CINvsDAL.”
Dallas cheerleaders also took part by wearing pink cowboy boots.
Every October, supporters wear pink to raise awareness and encourage donations that support research in the fight against breast cancer.
The game marked the first time Dallas has shutout an opponent in the first half since a matchup against the Philadelphia Eagles in September 2015.
![Cole Beasley Lucky Whitehead dallas cowboys](https://footwearnews.com/wp-content/uploads/2016/10/lucky-whitehead-coe.jpg)