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Adidas Announces International Sneaker Consortium Tour

The brand is embarking on a year-long journey that will make stops at well-known sneaker retailers around the world.

By Rachael Allen

Rachael Allen

Digital News Editor

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Adidas Consortium Tour — A Consortium Tour illustration by Jeremyville.
Courtesy of brand.

Traveling the world is certainly a fantastic experience, but what if you could do it in the name of sneakers? That’s right — Adidas is kicking off its first ever Consortium Tour. It’s a year-long journey to some of the world’s best-known sneaker retailers.

The tour will include “souvenirs”: the brand’s most iconic silhouettes and newer technical styles reinterpreted by each of the stores. Adidas has also commissioned artist Jeremyville for a series of animations and illustrations to mark the tour.

Adidas Stan Smith Primeknit Reflective — Adidas Consortium Stan Smith Primeknit Reflective in white, released in August.Courtesy of brand.

The tour includes the following stores: Kith in New York, Nice Kicks in San Francisco, Solebox in Berlin, Slam Jam in Milan, Footpatrol in London, Juice in Shanghai, Starcow in Paris, Kasina in Seoul, UNDFTD in Los Angeles, Mita Sneakers in Tokyo and SNS in Stockholm. The tour ends at the Shoe Gallery in Miami.

Watch Jeremyville’s animated video on the tour below.