Daily Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Rihanna Reveals There Will Be A Puma By Rihanna NYFW Show

Will Rihanna & Puma be the next celebrity collaboration to stir up Fashion Week buzz?
Rihanna Puma
Rihanna wearing Puma gear.
Instagram.

If you’ve got a few thousand dollars to spare — as in, at least $15,000 — you can bid to win a pair of front-row seats at Rihanna’s debut Puma by Rihanna New York Fashion Week show. Yes, you read that right: The minimum bid for this auction also serves as Rihanna’s announcement that she’s joining in on the NYFW fun.

Rihanna shared a link on her Twitter to an auction of two front-row tickets to her show, including two business-class plane tickets to New York, a pre-show styling package, backstage access, an invitation to the after-party and a suite of gifts. These include one of each style from the Puma by Rihanna fall ’16 collection, an autographed Puma by Rihanna framed art piece and a pair of signed Creepers in each of their colorways. Auction house Paddle8 is running the sale.

Puma by Rihanna
Puma by Rihanna Creeper sneakers.Courtesy of Paddle8.

Watch on FN

The auction benefits the Clara Lionel Foundation, which Rihanna founded in 2012 to honor her grandparents. The foundation funds health, education, art and cultural programs in Barbados.

The auction runs through Dec. 10 at 3 p.m. ET. The minimum bid is $15,000.

The show will be held on Feb. 12 at 8pm. No other information about the show has been disclosed. What we do know is that it is sure to generate major buzz — the Puma by Rihanna Creeper sneakers have sold out multiple times since their initial drop in September.

Want More?

First Look: Rise & Puma To Drop HIV/Aids Awareness Collab On World AIDS Day

Puma Debuts Collaboration With Bape

Rihanna Wears Wacky Shoes In New York

A Closer Look At Rihanna x Stance Holiday Collection

Shopping with FN
Daily Headlines

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Asap Rocky, Puma, Footwear News, FN, cover, cover story, interview, FNAA, collaboration of the year, award, collaboration
Get the Latest Issue
Only $24.99 for one year!
PMC Logo
Footwear News is a part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved. FN and Footwear News are registered trademarks of Fairchild Publishing, LLC.