Villa Teams With Reebok On First Women’s Sneaker Collab

Philadelphia-based retailer Villa is set to drop its first women’s collaboration with Reebok on Dec. 11. The Three Nines are all about shine, offered in metallic silver and gold.

The collaboration reimagines the Reebok classic Freestyle High with added Pump technology. The Three Nines were inspired by the “luxury, prestige and authenticity associated with genuine 24-karat gold and fine silver metals.” The name Three Nines comes from the “999” that authenticates silver and gold bars.

“Three Nines represents pure excellence, and Villa is excited to partner with Reebok to bring this bold story to our ladies,” said Patrick Walsh, chief marketing officer at Villa.

The shoes are available exclusively in women’s sizes at select Villa locations and online at Ruvilla.com on Dec. 11. The sneakers retail for $110.

The collaboration is a part of Villa’s No Boys Allowed selection of women’s footwear.

Villa also recently collaborated with Timberland and rapper Wale on the Gift Box Boot, a spin on the brand’s 6-inch boot.

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