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Ronnie Fieg x Slam Jam x Diadora Collaborate On Pair Of V.7000 Silhouettes

The Diadora V.7000 shoe has been unearthed after being off shelves for 25 years.
Ronnie Fieg x Slam Jam x Diadora V.9000 Primo
Ronnie Fieg x Slam Jam x Diadora V.9000 Primo.
Courtesy of Kith.

Kith owner Ronnie Fieg has partnered with Italian retailer Slam Jam and Italian sneaker label Diadora for the release of a capsule collection, using the brand’s V.7000 that hasn’t been sold in 25 years.

The Primo and Yvan will hit stores Friday and retail for $200 each. The shoes will be available at the Soho and Brooklyn Kith locations, Slam Jam Milan, and both the Kith and Slam Jam websites.

The RF7000 Primo, designed by Fieg, uses an olive, off-white, and burgundy color palette. The shoe also features asymmetrical leather toe overlays, cow leather is applied to the liner and custom-stamped footbeds, and a full gum outsole.

For the Yvan – Navy spelled backwards – Slam Jam draws inspiration from the U.S. Navy, giving the shoe a full navy blue upper, boasting tonal pigskin suede, full grain leather and a utilitarian nylon vamp. The shoe also boasts cow leather for its liner and camouflage-printed footbeds, an aquatic blue translucent outsole, and Navy-inspired typography on the branding on its heel panel and woven tongue label.

Ronnie Fieg x Slam Jam x Diadora V.9000 Yvan
Ronnie Fieg x Slam Jam x Diadora V.9000 Yvan.Courtesy of Kith.

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In addition to the shoes, Fieg and Kith are releasing velour apparel, including the Veneto Quarter Zip Hoody and Napoli Lounge Pants, in wine and navy colorways, limited to 100 pieces each.

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