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The demand for all things Yeezy is not a new revelation. Since the first Adidas Yeezy Boost launched, Kanye West fans, sneakerheads and the fashion community worldwide, have searched, clicked, lined up and taken some extraordinary measures in order to secure a coveted pair.
During the FN Achievement Awards this year, Justin O’Shea of MyTheresa, who was there to accept the Retailer of the Year award, made mention of the fact that for the first time since the e-commerce site launched, they were hacked during a Yeezy release due to the overwhelming demand for the shoe.
With a sneaker release such as this, it comes as no surprise that the resale market is substantial. In fact, the word substantial doesn’t come close to doing it justice. We’ve seen Yeezys listed for 20K and Yeezys sold in record time. But the question we’ve been wondering, is how long will the re-sale demand thrive. With each new release, will the re-sale market of previous colorways subside?
Simply put… No.
As it currently stands, after tracking eBay, along with in-store consignment locations such as Stadium Goods, the demand is very much there, and very healthy.
So today we narrowed down our search and simply watched eBay for the Yeezy Boost 750 in black (the last to be released — the tan 350 hits stores tomorrow) to see what sort of numbers we were looking at. Depending on the size, packaging, and inclusion of a receipt, the bids and watchers varied. But there were always bids, and always watchers.
In a little under a 3 hour period, we noted 12 pairs sold — many of which included original proof of purchase — and all for close to $2K. That’s nearly 6 times the original retail value. Final sale prices ranged from approx. $1,500K to $2,500K with size 10 being the most available, and size 7, the most in demand.
West won the second ever Shoe of the Year award for his Adidas Yeezy Boost at the 29th annual FN Achievement Awards this year. Watch his near-20 minute acceptance speech here.
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