atmos’ history of special edition releases exclusive to their stores is unprecedented, and dates back to the early days of sneaker collaborations. This week, they’ve unveiled their latest with New Balance, the “Pink Vacation” 740, coming soon.
atmos’ collaborations are a special case in the sneaker world. Most projects feature the brand or retailer transforming the shoe to their liking, changing materials and textures to tell their story. The atmos approach is similar to that of the UK’s size?, in that both tend to stick with the chosen silhouette as is, simply swapping colors for their SMUs (special make-ups) and keeping things simple.
This week, atmos has unveiled their latest SMU from New Balance, which features the retro 740 runner that has made a return this season. Dubbed “Pink vacation”, the look is inspired by tropical sunsets, and features a graphic of one printed on the special in-soles. The rest of the shoe is almost entirely cast in shades on pink, from the sole to the overlay accent colors. Hints of metallic silver are present, and as a bonus each pair comes with two laces, standard, and wide hot pink ribbon options.
ATMOS X NEW BALANCE 740 “PINK VACATION” RELEASE INFORMATION
The latest project from Japanese retailer atmos and New Balance has been scheduled to release next week, on March 29th, 2025. The “Pink Vacation” edition of the 740 runner will be available exclusively through atmos, with a price tag of approximately $110.
atmos Pink x New Balance 740 “Pink Vacation”
Color: Pink/Silver
Style Code: U740AP2
Release Date: March 29, 2025 (atmos)
Price: ¥16,500 ($110 USD)
Check out the official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
