The adidas Ultra Boost is already turning ten years old in 2025. The running shoe revolutionized adidas and their place in the sneaker market, and now, the Three Stripes are bringing back the shoe’s OG color scheme to celebrate.
In 2015, adidas introduced the Ultra Boost. At the time, the performance running shoe was one of the first to feature their then-brand new Boost technology, an ultra soft, high rebound cushioning foam made from compressed individual beads. Now, that same tech has been adapted into a number of technologies by different brands, and adidas continues to iterate on their original formula. With the Ultra Boost silhouette turning ten this year, the Three Stripes has some fun releases in store for the occasion.
One of their upcoming releases to celebrate ten years of Ultra Boost is the shoe’s OG color scheme. The shoe that made performance running shoes cool, as seen on Kanye West before exploding onto the market, is reportedly releasing in February. By now, we are very familiar with the all-black look paired with a purple heel counter and gold branding, and its a pleasant surprise to see them returning for another release. The last time we saw this pair on shelves was in 2020, when the Ultra Boost 1.0 made a triumphant return at the request of many sneakerheads.
ADIDAS ULTRA BOOST OG “ANNIVERSARY” RELEASE INFORMATION
adidas’ re-release of the iconic Ultra Boost in its OG colorway is currently expected to release on February 11th, 2025. The ten-year anniversary release will be available from adidas and select retailers, and is expected to retain its original $180 price tag.
adidas Ultra Boost 1.0 OG “10th Anniversary”
Style Code: B27171
Release Date: February 11th, 2025
Price: $180
Check out the original official images below, and stay tuned to JustFreshKicks on Twitter, Instagram, and Facebook for more of the latest sneaker news, release dates, and restock alerts.
