Action Bronson

Action Bronson (real name Ariyan Arslani) is a cultural maverick from Queens, New York City, a chef-turned-rapper who now stands as one of the more significant movers in the footwear world. Though most now know him for his work with New Balance, Action Bronson has managed partnerships throughout his career. He released a capsule with PRO-KEDs in 2012 and further made a splash with adidas in 2018, their biggest moment coming with two collab Ultra Boosts.

However, even amid daliances with other brands, the multi-hyphenate was never shy about his love for the suede runner styles that ruled the early 2010s, a scene dominated by brands like ASICS, Saucony, and New Balance. The mutual respect between Bronson and the latter brand finally led to an official partnership in 2023, the duo coming together to release two New Balance 990v6 colorways.

While the Boston brand is home to many an important designer, 2024 stamped Action Bronson as among its most treasured partners. Look no further than the wide acclaim for their New Balance 1906R capsule; each of the “Medusa Azul,” “Rosewater,” and “Scorpius” pairs were instant sellouts and warranted heavy consideration in “Sneaker of the Year” conversations.

With so much success in the relationship to date, Action Bronson / New Balance is showing no signs of slowing down. Their first capsule of 2025 brought two more eclectic colorways to the New Balance 990v6. To culminate the release, the Queens MC hosted an extensive pop-up in New York City, at which he revealed the next known checkpoint: the Action Bronson New Balance 992.

Below, you’ll find all our coverage of the latest Action Bronson New Balance shoes, including release dates, new colorways, and “Where To Buy” breakdowns.