Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Doublet’s ASICS GEL-Kayano 20 Reuses Old Shoeboxes
The ASICS GEL-Kayano 20 collaborations keep on coming. Following projects by KENZO, Bodega, and HAL Studios, Japanese fashion label Doublet is next in line for...
HIDDEN NY’s Next ASICS Collaboration Revealed In Full After ComplexCon Debut
Updated November 19th, 2024: After an initial release at ComplexCon, the HIDDEN NY ASICS GEL-Venture 6 Shield “White Wasabi” has been fully unveiled, thanks to previous...
atmos’ ASICS GEL-Kayano 14 “Yakoutake” Glows In The Dark
atmos truly loves a glow-in-the-dark sneaker. Across their expansive, brand-diverse catalog, luminescent accents are a mainstay, stretching from link-ups in 2013 to ones that landed...
Dime Debuts Its Long-Awaited Second ASICS Collaboration At Hypefest
Dime just previewed their forthcoming ASICS collaboration, set to debut at Hypefest this weekend in Hong Kong. It’s been quite some time since the Montreal-based...
Another Duo Of The ASICS GEL-Kayano 20 UB10-S Lands In November
While there are countless imprints in ASICS’ ouvre, no one can challenge the status of Kiko Kostadinov. The duo, whose relationship began in 2018, are...
ASICS And Studio Hagel Made A New Sneaker Out Of Trash
Consumerism vs. conservation is often the elephant in the room regarding sneaker collecting. Even for the more casual consumer, cycling new products in and out...
ASICS Has A Consolation Prize For Yankees Fans After The World Series
The 2024 World Series isn’t over yet (as of the publishing of this article), but the LA Dodgers have the New York Yankees by the...
Cecilie Bahnsen Adds Flowers To The ASICS GEL-Terrain
At a time when functional fashion has never been a bigger priority, Cecilie Bahnsen’s ASICS collaborations have been highly celebrated. While the Copenhagen-based designer set...
First Look At The CNCPTS x ASICS GEL-Kayano 14 “Out Of Office”
Long-time sneakerheads know that few collaborative forces in the industry are as reliable as CNCPTS. Already uniting with Sperry, New Balance, and adidas this year,...