Matt Varga With the NFL Draft now in the rearview mirror, Coach Prime is (at least momentarily) shifting the spotlight onto the previous generation of the Sanders clan. The latest Deion Sanders shoes, the Nike Air DT Max ’96 “Love Letter To Connie,” are a rosy dedication to Momma Prime, releasing on May 7th via retailers with a $170 sticker price. Interestingly, SNKRS will host its launch on May 9th, offering up two potential chances to grab this sentimental gridiron pair.
We’ve compiled a list of stockists within our “Where To Buy” widget included below — tap in for direct pick-up links once this shoe drops. Further down, you can catch multiple images galleries and a further breakdown of what this colorway has to offer.
WHERE TO BUY
Mens Nike Air DT Max '96 "Love Letter To Connie"
US 05/07/2025 Wednesday
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| Retailer | Release type | Status |
|---|---|---|
| KICKS CREW | Aftermarket | Aftermarket |
| Sneaker Politics | Standard | Check Site |
| Finish Line | Standard | Check Site |
| JD Sports US | Standard | Check Site |
| Foot Locker | App Only | Check App |
| TAKOUT NY | Standard | Check Site |
US 05/09/2025 Friday
| Retailer | Release type | Status |
|---|---|---|
| Nike SNKRS US | Standard | Coming Soon |
Additional Retailer Images Of The Nike Air DT Max ’96 “Love Letter To Connie” (Sneaker Politics)
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- Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics
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- Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics
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- Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics
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- Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics
Since rekindling the relationship with Nike, Deion Sanders’ shoes have largely recaptured their market share by focusing on the gridiron, letting loose Falcons and 49ers-themed editions of both the Nike Air Diamond Turf and DT Max ’96. However, with some of the pairs queued up for 2025, the inspiration for his signature line is now shifting into more abstract fare, including the familial edition on tap. Combining rich “University Red” and “Red Crush” within the jagged leather panels that define the model, the shoe softens up in its finer details, including a cursive “Love You Ma” stamp on the insole and the “Always Be Yourself” motto stitched into the interior collar.
