White Cement 4s Dropping Early At Ben’s Chili Bowl

Jordan feeds the streets.

Sneaker News April 17, 2025

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Jordan Brand is feeding the streets again. Partnering with culinary institution Ben’s Chili Bowl and DC-based retailer Somewhere, Jordan Brand will be launching early pairs of the highly anticipated Air White Cement 4s to coincide with the 2025 Jordan Brand Classic. A similar activation occurred last Fall when the Jumpman partnered with Scarr’s Pizza of NYC to launch the Black Cement 3s.

This community-focused drop went live at 12 PM ET at the iconic restaurant, with Jordan Brand and Somewhere guaranteeing purchases of the White Cement 4s for the first fifty Howard University students to show a student ID. A purchase of the shoes comes with some free goodies: a limited edition Ben’s x Somewhere x Jordan Brand t-shirt, a souvenir cup, and a free meal.

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The Air Jordan 4 is popping off in 2025, having itself a massively successful streak of releases both completed and down the pipeline. Already, we’ve seen Nigel Sylvester activate his “Brick by Brick” concept to global fanfare, while the Nike SB crossover in Navy had sneakerheads and skaters joining forces once again. Upcoming drops like the Jordan 4 “Cave Stone” also promise to hit hard.

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Above the special projects and unique retro colorways, it’s the OGs that always bring us back home: the Air Jordan 4 “White Cement” is set for a wide launch on May 24th, 2025 in full family sizes. See the store list for the White Cement 4s just ahead to prepare for what will be the biggest Jordan Retro release of the season.