Air Jordan 3 “Seoul 2.0” Releases Set To Begin

Here's the very latest on this drop.

John Kim May 5th, 2025 (updated)

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Updated May 5th, 2025: NYC-based retailer Sesinko will be the official exclusive release partner for the early drop of the Air Jordan 3 “Seoul”. They’ll be dropping the shoes this Saturday, May 10th at a Sesinko Games Tournament; you can enter for a chance to purchase the shoes through an Instagram trivia series today. Check out their IG stories for more details HERE. South Korea’s Kasina will also be holding a special event ahead of their own launch on May 11th.

Updated May 2nd, 2025: New images of the Air Jordan 3 “Seoul 2.0” have been uploaded courtesy of @tonyd2wild. A release date is currently expected for May 15th, 2025.

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

: Air Jordan 3 “Seoul 2.0″ tonyd2wild/IG

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Updated April 3th, 2025: A closer look at the upcoming Air Jordan 3 “Seoul 2.0” has been revealed; the shoes were spotted on the feet of Korean rapper/artist J-Hope who shared another look on his Instagram stories. Read below for our original coverage of the shoes.

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The below article was originally published on March 7th, 2025.

Jordan Brand’s 2025 slate of release is stacked to the brim of heavy hitters, and it just added one centered around the booming cultural city of the Far East. The Air Jordan 3 “Seoul” is indeed set to release in mid-May, bringing an updated design inspired by the colors of the country flag with added details that call back to South Korean heritage.

Originally releasing back in 2018, the Air Jordan 3 “Seoul” was inspired by the country’s hosting of the 1988 Olympic Games. It was a highly limited drop that was available exclusively in the Korean capital; it is unclear how many pairs were in circulation. In 2020, Jordan Brand re-released the same shoe in women’s sizing only.

Jordan 3 Seoul 2018

Here’s what’s similar to the original Air Jordan 3 “Seoul”; it features a similar white/blue/red/black colorway with Nike Air on the tongue and the Korean flag symbolized on the tongue. What’s updated is the yellow-tinted midsole at the mid-foot and heel and the solid grey bottom outsole. They mid-foot and upper eyelets have also been swapped to white, while the classic elephant print on the 1.0 version has been changed to a more aged, vintage-appropriate look.

The royal blue ankle collar also swaps out the material from leather to a stitched cotton that calls back to traditional Korean garments.The original Air Jordan 3 “Seoul” also had Korean writing stitched behind the tongue; according to newly revealed images in late March, the words “꿈” (dream) and “정” (affection) appear on the left and right tongues (from the wearer’s POV).

According to @zsneakerheadz, the Air Jordan 3 “Seoul” is set to launch on May 15th, 2025; stay tuned to our Jordan Release Dates for regular updates on this Korea-inspired colorway.

In other upcoming Air Jordan news, here’s the latest store list update info on the Nike SB Air Jordan 4 “Navy”.

WHERE TO BUY

Mens Air Jordan 3 "Seoul 2.0"

SKU: IB1482-100

RETAIL PRICE: $200

RELEASE DATE: May 17, 2025

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5

See More Sizes

US 05/17/2025 Saturday

Retailer	Release type	Status
Nike SNKRS US	Standard	Check Site
Sneaker Politics	Raffle	Check Site
Concepts	Raffle	Check Site
Extra Butter	EQL	EQL
Undefeated	EQL	EQL
KITH	App Only	Check App
The Better Generation	Raffle	Check Site
Premiumgoods	In Store Only	Offline Only
Sesinko	Sold Out	Sold Out

Europe 05/17/2025 Saturday

Retailer	Release type	Status
BSTN	Raffle	Check Site
AFEW	Raffle	Check Site
SVD	Raffle	Check Site
Slam Jam	Raffle	Check Site
GoodHood	Raffle	Check Site
One Block Down	Raffle	Check Site
Foot Patrol	Raffle	Check Site
SEVENSTORE	Raffle	Check Site
Foot District	Raffle	Check Site

Show All Releases

Get on the Where to Buy list

Additional Images

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

: Air Jordan 3 “Seoul 2.0” sneakergoodsmiami

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: Air Jordan 3 “Seoul 2.0” xcsnkr

: Air Jordan 3 “Seoul 2.0” xcsnkr

: Air Jordan 3 “Seoul 2.0” xcsnkr

: Air Jordan 3 “Seoul 2.0” xcsnkr

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Written by

John Kim, Editor-in-Chief

John Kim is the current Editor-in-Chief of Sneaker News, taking over the role in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has published interviews with Kobe Bryant, LeBron James, Anthony Edwards, Pusha T, Pharrell, and more. He is considered among the most trusted voices in the industry and is a fixture at important brand events across the globe.