Matt Varga Jordan Brand’s approach to the Jordan Heir has been interesting; the creative team walking a bit of a tightrope in its first chapter. Though a unisex proposition, something they’ve reiterated both in promo materials and tacitly with a Paolo Banchero edition, women were unquestionably in mind when putting the silhouette together, informed by feedback from signature hoopers like Kiki Rice. That marketing minutiae aside, the Heirs sitting as the brand’s foremost female basketball shoes means it was only a matter of time before a rosy colorway broke through, something that the Jordan Heir “Light Soft Pink” is here to provide.
The first pink edition of the model plays things by the numbers, utilizing lightened hues for the majority of the shoe before making things a bit more vivid on the rear TPU stripe, pull-tab and heel counter. An enduringly intriguing aspect of the Jordan Heir generally is the mixed media utilized in the upper, with the mesh’s varying density and the use of perforated synthetics on the toe-box creating some nice depth of design throughout. And yes, considering how large Nike Valentine’s Day shoes loom over this portion of the calendar, it is worth mentioning that this edition would slide well into that crop, but it’s unconfirmed whether that’s an official or accidental tie.
The Jordan Heir “Light Soft Pink” is set to launch on February 11th; keep our Jordan Releases 2025 landing page close by for additional updates regarding this shoe’s arrival.
WHERE TO BUY
Jordan Heir
US 02/11/2025 Tuesday
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| Retailer | Release type | Status |
|---|---|---|
| Nikestore US | Standard | Coming Soon |
