Curry Fox 1 “Reign Rose” Inspired By De’Aaron’s Son Releases On February 3rd

De'Aaron celebrates family.

Matt Varga January 31st, 2025 (updated)

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The Sacramento Kings have found new life under Doug Christie, surging to a 10-4 record since the interim HC took over. It’s only right that De’Aaron Fox celebrates one of his own major life milestones amid that hot streak, suiting up in a “Reign Rose” colorway of his Curry Fox 1 set to hit the public on February 3rd.

For the uninitiated, the title stems from Fox’s firstborn, with the moniker debuted via a PE make-up De’Aaron sported, coincidentally, during a 2023-24 game against the Warriors. Taking the court in the matchup between the faces of Curry Brand in his signature, similarly resplendent tones are on display with this edition, coating the shoe in sprightly pinks and rose golds throughout the upper. The standout feature is the midfoot strap, carrying a sheer rose print that literally interprets the shoe’s namesake.

Though dedicating this pair to Reign Fox sets a new high watermark in sentimentality, this continues #5’s personal touch on the Fox 1; his favorite Christmas movie, go-to food truck, and the King’s “Light the Beam” tradition inspired previous looks.

Given the narrative behind this shoe, it’s only right that the Curry Fox 1 “Reign Rose” releases on February 3rd, Reign’s second birthday. Retail is set at $130, in line with previous pairs of De’Aaron Fox shoes — you’ll be able to secure yours via Dick’s Sporting Goods and UnderArmour.com upon arrival. Catch official images included below and keep our Sneaker Release Dates landing page handy for direct purchase links.

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WHERE TO BUY

Mens Fox 1 "Reign Rose"

SKU: 6001922-647

RETAIL PRICE: $120

RELEASE DATE: Feb 3, 2025

US 02/03/2025 Monday

Retailer	Release type	Status
DICK'S	Standard	Check Site
Under Armour	Standard	Check Site

Get on the Where to Buy list

Lead photo via Getty Images.

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.