Matt Varga Travis Scott has been the most prominent outside collaborator in the Jumpman Rolodex for years now — it’s unsurprising that even as his empire in Nike, Inc. expands in scope, it’s still incredibly tough to get your hands on new pairs for retail. While additional colorways for the Jordan Jumpman Jack and Zoom Field Jaxx will provide more chances to get in on the enterprise in 2025, there’s some bad news for consumers: it’ll be even more challenging to get your hands on Scott’s kicks in the future.
According to our sources, the number of retailers stocking the upcoming Travis Scott shoes, the Air Jordan 1 Low “Velvet Brown,” has been reduced significantly, chiefly because Travis wants to get more involved on the releases. Don’t be mistaken; there’s no update on official stock numbers or exclusivity in that update. However, the implication is that the allocation taken off the table for partnering stockists will instead move to official Travis channels (read: TravisScott.com). To put it gently, drops through his site haven’t been picture perfect; purchase pages opening at odd hours rather than SNKRS’ established schedule and an opaque raffle process are among the criticisms often levied.
The Air Jordan 1 Low “Velvet” Brown And Future Travis Scott Releases
So materially, what shoes will this news affect? The launch most immediately affecting is the aforementioned Jordan 1 Low “Velvet Brown,” the last of La Flame’s releases queued up for 2024. Even before this news breaking, that colorway was expected to be highly sought after, following the recuperation in grey market value from the “Medium Olive” release in September that reversed a momentary downturn for the “Canary” / “Elkins.”
While the amount of retailers shrinking is only reported for this specific pair, note that the news portends similar treatment into the future, which would have a run-off effect on a myriad of pairs already tipped off for 2025. The Jordan Jumpman Jack “Bright Cactus” and Field Jaxx “Light Chocolate” are the two most material in that regard, but the Fragment Travis Scott Jordan 1 Low and leaked pairs like the “Taupe Haze” would presumably also feel the effects of this.
WHERE TO BUY
Travis Scott x Air Jordan 1 Low OG "Velvet Brown"
Europe 12/21/2024 Saturday
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| Retailer | Release type | Status |
|---|---|---|
| Foot District | Raffle | Check Site |
| END. | Raffle Closed | Raffle Closed |
| AFEW | Raffle Closed | Raffle Closed |
| SVD | Raffle Closed | Raffle Closed |
| Oqium | Raffle Closed | Raffle Closed |
| SEVENSTORE | Raffle Closed | Raffle Closed |
| One Block Down | Raffle Closed | Raffle Closed |
| Opium Paris | Raffle Closed | Raffle Closed |
| Kickz | Raffle Closed | Raffle Closed |
| Backdoor | Raffle Closed | Raffle Closed |
| Offspring | Raffle Closed | Raffle Closed |
| BSTN | Raffle Closed | Raffle Closed |
| Footpatrol | Raffle Closed | Raffle Closed |
Featured image via @henryhwu
