Jordan Brand Officially Releases The Jordan Heir, Their First Female-Led Model

The New York Liberty brought home their first-ever WNBA championship, capping a banner year for the women’s game that saw the NCAAW title game surpass the men’s and ushered in the most-watched WNBA season in its history. The Jordan Heir, Jordan Brand’s embrace of the women’s game, just dropped — a total press effort out of Beaverton highlights what makes this model so pivotal.

Jordan Brand signees in the women’s game contributed heavily to both the design and the performance tech that the Heir sports, focusing on a low-to-the-ground composition that allowed for shifty play. Herringbone traction underfoot is the foremost aspect that allows for that, but the cut-out TPU cage that encircles the whole shoe ensures lockdown along the way.

The Jumpman team cites the Atlanta Dream’s Rhyne Howard and Jordin Canada, the LA Sparks’ Kia Nurse and Dearica Hamby, and the UCLA Bruins’ Kiki Rice as critical contributors in the process. Of the impending launch, Rhyne Howard shared:

“I am so excited about the launch of the Jordan Heir Series. We’re currently witnessing a pivotal and transformative era for sports, especially women’s sports. This shoe allows us to leverage our understanding of how women play to create products that can benefit all athletes and push the entire sport landscape forward.”

The Jordan Heir is now available via Nike.com in the “Her Collective” and “Peach Jam” colorways, each arriving in unisex sizing and retailing at $110. Scroll down for individual product shots of each colorway the Jumpman has unveiled so far, with attached “Where To Buy” sections to pick up the pairs already on shelves.

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