SNKRS SHOCK DROP: Nike “What The” Dunk Low co.jp

The 2017 style crashes back in.

Matt Varga October 18th, 2024 (updated)

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Updated October 18th, 2024: A SNKRS Shock Drop release is expected at 1:30PM ET (tentative) HERE.

The original CO.JP series was one of the true inciting incidents in building the collector’s culture we’re all so familiar with now. Multiple re-releases from that initiative dotted the shelves in 2020 before making quick turnaround returns this year, but a colorway introduced when CO.JP was revived in 2017 is now set to hit the shelves. The Nike “What The” Dunk Low arrives anew on October 19th.

The 2007 “What The Dunk” is obviously the face of the mismatched concept (and largely the driver behind the motif gracing tons of Swoosh releases through the 2010s), but this CO.JP hits on the very start of the Dunk’s influence, combining the collegiate “Be True To Your School” colorways for an eccentric, vibrant edition. There’s obviously a ton of history at play as a result and the 2017 release still commands double its MSRP on the grey market.

However, other CO.JP Dunks that have landed this year like the Dunk Low “Veneer” and Dunk Low “Plum” are still largely available close to if not below retail. Regardless of how they’ve performed economically, those Japan re-releases reprised the look of the shoes 1-to-1, exactly what you can expect for the “What the Dunk.” The clashing swatches of previous defining colorways remains, with the CO.JP stamp intact on the insoles to boot.

Speculation aside, the Nike Dunk Low “What The” releases on October 19th. Get a refresher on the pair’s layout via the images featured throughout and keep our “Where To Buy” section close by if you’re looking to secure this re-release.

WHERE TO BUY

Nike "What The"

SKU: IB2051-400

RETAIL PRICE: $120

RELEASE DATE: Oct 19, 2024

US 10/19/2024 Saturday

Retailer	Release type	Status
Nikestore US	Standard	Coming Soon

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.