With Jerry Lorenzo’s partnership with adidas potentially ending at the end of the 2025, it’s worth looking back and reviewing the entire Fear Of God tenure with the German sportswear brand and properly judging whether or not this partnership had any real impact on the industry and the culture. Thus far, consumer reaction to the collection has been lukewarm as the overhanging aesthetic seems fixed to trends that have passed seasons ago, but that can be attributed to the fact that it took nearly three years for any Fear Of God x adidas product to come to market.
The upcoming Los Angeles Hiker, the newest model by Fear Of God Athletics and adidas, echoes the familiar drab, monochrome, military-inspired look that has been consistent throughout the brand’s existence. Loyal Fear Of God fans will find appeal in this boot-like sneaker, but the sneaker community at large is almost begging for something truly different.
According to Jerry Lorenzo himself (as told to Complex), the lifeline of his partnership with depends on the performance of the upcoming Fear Of God Athletics II and III; both will need to change the tides to prolong the partnership, but the LA Hiker isn’t here to make any ripples — it’s merely a high-top version of an existing shoe in relatively bland colors of “Sesame” and “Carbon”.
If you are interested, a release date is confirmed for October 3rd, 2024 on adidas.com and select retailers for $220.
WHERE TO BUY
Fear Of God Athletics x adidas Los Angeles Hikers
US 10/03/2024 Thursday
Retailer | Release type | Status |
---|---|---|
adidas US | Standard | Check Site |
Sneaker Politics | Standard | Check Site |
Concepts | Standard | Check Site |
WHERE TO BUY
Fear Of God Athletics x adidas Los Angeles Hikers
US 10/03/2024 Thursday
Retailer | Release type | Status |
---|---|---|
adidas US | Standard | Check Site |
Sneaker Politics | Standard | Check Site |
Concepts | Standard | Check Site |