Luka Doncic Channels “El Matador” On The Jordan Luka 3

Luka Dončić is a man of many nicknames. Before “Luka Magic” became a thing during his rookie campaign, the Dallas Mavericks star was coined “El Matador” by a member of the team’s staff, an allusion to his pre-NBA days playing in Spain. Now hitting pause on motorsports aesthetics momentarily, the Jordan Luka 3 has surfaced in a new colorway inspired by the bullfighter moniker.

This isn’t the first time “El Matador” has made its way onto Jordan shoes. In 2022, just a few months before Luka’s signature Jordan line kicked off, the Jumpman released a Jordan 36 “El Matador” featuring red and gold embellishments. Needless to say, the Luka 3 takes a drastically different approach to the theme.

Eyes are first drawn to the medial side, where gold stitching is accompanied by hot pink flowers. To the uninitiated; matadors are traditionally doused in flowers as a sign of recognition after a successful bullfight. The gold shade makes more appearances on the heel, tongue, and midfoot Isoplate structure, while hot pink gets called back in on the medial mesh panel and outsole. Moreover, the inner tongue features a gold and white “El Matador” tag. Ensuring focus gets placed on the thematic touches at play, the rest of the design keeps things simple in white.

The Jordan Luka 3 “El Matador” is set to release on October 10th for $130 in men’s sizing, right on the cusp of the 2024-25 season. See official images below and revisit our “Where To Buy” section for purchase links when the time comes.

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