The Ja 1 “Day One” Releases On October 13th

Jovani Hernandez October 10th, 2023 (updated)

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Ja Morant and the Swoosh are moving forward with their partnership, teasing more styles of the Nike Ja 1. Ahead of the 2023-24 NBA season, the burgeoning collaborators have delivered an official look at a mostly “Soft Pink” offering.

Branded with “12:AM” text all around the heel, the sneaker is rooted in Morant’s affinity to put in work when everyone else is sleeping. A mix of textile and leather construction across the upper takes on the titular “Soft Pink” hue, bringing some of summer into the colder months of the year. “Diffused Blue” enters the mix via the profile swooshes, tongue labels, and upper spine panels, seemingly a nod to the 24-year-old’s Memphis Grizzlies squad. Underfoot, the sole unit enjoys a light blue color combination that includes semi-translucent, icy traction. Each aforementioned component is identical to a pair Morant gifted to a fan back in January, which more people will soon be able to enjoy.

Enjoy official photos of the pair ahead, and anticipate a nike.com launch before 2023 ends.

For more sneaker news, check out the Air Jordan 11 “Gratitude” is set to drop in early December.

WHERE TO BUY

Nike Ja 1 "Day One"

SKU: FV1281-600

RETAIL PRICE: $120

RELEASE DATE: Oct 13, 2023

US 10/13/2023 Friday

Retailer	Release type	Status
Nikestore US	Standard	Check Site

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 5

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 4

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 8

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 9

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 6

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 3

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 1

Nike Ja 1 Soft Pink Diffused Blue Fv1282 600 2

Photos via Nike

Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.