Jared Ebanks While February usually sees the sneaker ecosystem’s largest entities unveil their honorary Lunar New Year compositions, the upcoming Year of the Rabbit has instead proffered first looks at the various upcoming slates before the end of the calendar year. As such, Tokyo-based retailer atmos has officially teased New Balances’ ensuing collection that taps the full breadth of the Boston brand’s lifestyle offerings.
Four silhouettes are harkened for a total of eight neutral-toned efforts, expressing the valuable time spent with family and friends during the holiday by featuring a bevy of disparate constructions for a diverse array of appreciations and palettes. Setting up shop on a duo of New Balance 550’s, clad beige and cream uppers coordinate with opposing lace and sole unit structures, similar to that of the 2002R’s opposing Off-White/Deep Garnet Red and Chocolate Brown/Grey efforts. After its use as a seldom lace accent, the dark burgundy shade looks to envelop the NB 574 alongside an all-tan proposition while the latter’s pairing in tandem with light cream hues cures a simplified aesthetic unto the solo NB 90/60. Matching the roughed-up build of its Protection Pack 2002R with a matching amalgamation of pastels, the pack concludes on the feet of Shikin Hanten’s workers – an old-fashioned Chinese restaurant in Harajuku, Shibuya.
While we sit tight on further release details, in the meantime enjoy official campaign imagery of the New Balance “Lunar New Year” collection.
In other news, the Air Jordan 1 Retro High OG “True Blue” releases next month.
Update December 21st, 2021: The following collection is set to release on December 30th via the store list below.
WHERE TO BUY
Mens New Balance 550 "Lunar New Year"
US 12/30/2022 Friday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Finish Line | Standard | Check Site |
| JD Sports US | Standard | Check Site |
| Foot Locker | Standard | Check Site |
WHERE TO BUY
Mens New Balance 550 "Lunar New Year"
US 12/30/2022 Friday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
WHERE TO BUY
Mens New Balance 2002R "Lunar New Year"
US 12/30/2022 Friday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
WHERE TO BUY
Mens New Balance 9060 "Lunar New Year"
US 12/30/2022 Friday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| DTLR | Standard | Check Site |
WHERE TO BUY
Mens New Balance 2002R "Lunar New Year"
US 01/19/2023 Thursday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Finish Line | Standard | Check Site |
| JD Sports US | Standard | Check Site |
WHERE TO BUY
Mens New Balance 9060 "Lunar New Year"
US 12/30/2022 Friday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| DTLR | Standard | Check Site |
WHERE TO BUY
Mens New Balance 574 "Lunar New Year"
US 12/30/2022 Friday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
WHERE TO BUY
Mens New Balance 574 "Lunar New Year"
US 12/30/2022 Friday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
