Air Jordan 4 “Singles Day” Features Gum Soles And A Hidden Layer

Jordan Brand kicks off its women’s Holiday 2018 footwear collection with the debut of several key items as part of later Retro assortment of kicks. The Air Jordan 4, which is poised to have a major presence in 2019, returns in a dashing red/gum colorway that, according to the brand, has a second layer that reveals itself after the fire red upper wears away after use. Black accents on the tongue label, Jumpman logo on the heel, and the wings-shaped lace harness add that Bulls flair, while the gum outsole adds the speck of lifestyle that will surely make this a hot pick this holiday season. These are expected to drop on November 10th as a celebration of China’s Singles Day. See the official images ahead and stay tuned for a look at the rest of the Jordan Brand women’s Holiday 2018 collection.