Balmain Opens Biggest Flagship Store in Paris

The doors of Balmain’s new Paris flagship officially swing open today, cementing the template introduced in the house’s recently opened Milan flagship for a new brick-and-mortar concept for the company.

A select group of editors got a preview of the store, located on Rue Saint-Honoré, one of Paris’ hottest and most exclusive retail arteries, for the staging of the house’s inaugural couture show under creative director Olivier Rousteing in January, held on the site’s ground floor. A cocktail party is planned for the day of the house’s ready-to-wear show on March 1.

Designed by Rousteing in collaboration with Studio AMV’s Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay, the two-story boutique — the brand’s largest store, measuring a total of 6,845 square feet — was conceived as a series of rooms.

This story was reported by WWD and originally appeared on WWD.com. To read the full story, please go to WWD.com.